Cable

cable tv advertisingWhat most people and even agencies don’t realize is that Cable is bought more like radio than TV. When buying Cable like radio one usually has to be more patient getting results, but you can better pinpoint your audience plus you can pinpoint the area within the market, which is unique to cable with the exception of some low power stations.  Cable networks ratings are affected by national news and sports and an experienced media buyer will make the necessary adjustments when calculating which networks to buy.